Facebook has only been around for nine years. For many of people today it’s hard to imagine
our lives without checking our Facebook page several times per day. But nine short years ago there was no
Facebook. What was initially started as
a tool for use on a single college campus has become the norm not only on
college campuses, but for stay at home Moms, grandparents and Fortune 500
businesses alike. Most companies of all
sizes have at the least a Facebook page and Twitter account. Most large companies have a Social Media
Department or person as part of their communications component.
How did we get to this point? Businesses are using social
media as a way of determining trends to forecast sales. They use search engine
optimization to ensure that the right people find them. Businesses have learned that email is in fact
a viable form of communication. Many
times people never meet face to face to exchange ideas and conduct
business.
Businesses are in a never ending search for “likes” and “tweets”
from the social media world. Mom and Pop
businesses are now known globally through the effective use of social media. I am still rather new to exploring the many facets
of social media.
What does the growth and presence of social media mean for
business in 2013? How has social media helped your small business to grow?
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